Swiss Chalet

Swiss Chalet has been a classic heritage Canadian restaurant since it opened in 1954. But while it remains popular among older generations, it has lost relevancy among millennials and Gen Z. This year, Swiss Chalet wanted an opportunity to both promote their Give A Gift feature and appeal to a larger audience. With this in mind, we created Give Back To The Givers, a UGC-created spot that leans into a shared Canadian, holiday experience.

Results:

- Exceeded impression goals with 11 million views on TikTok

- Campaign drove 2.3x more net sales within campaign period than the same period in 2020

- Exceeded targets with +117% YoY of Give a Gift features sales vs 2020 and +124% YoY of Give a Gift orders vs 2020

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